Google Digital Marketing course for free -

http://www.google.com/onlinechallenge/dmc/

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Prasanna in India writes to me and World University

Hi folks, see what all, is going on, on line! Quick, let us do something at SOA, with guidance from Scott! RPV

...

Be a PRO in
Digital Marketing

Become a Certified Digital Marketer

Master the fundamentals of SEO, SEM, Web
Analytics, Social Media, Online PR, and much more.

http://online.manipalglobal.com/digital-marketing-certification/

3 month certification program
13,700 Rupees (in India) - about $2.00 ...

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Hi Prasanna and Friends,

This "Online Program in Digital Marketing" you shared has special merit especially in a large variety of languages in India and around the world.

WUaS could draw from CC OpenCourseWare for this, focus on specific aspects of web - as our matriculated student bodies grow for free CC University degrees - and concurrently offer a certificate for a single course, if donors and governments could help finance this.

World University is beginning the process of accreditation for online CC Bachelor's degrees (e.g. CC MIT OCW-centric and 36 courses, with students first graduating in 2020), but could explore offering single certificate courses too!

13,700 Rupees' donation per student doesn't sound like it would be too much for donors and governments. WUaS plans to remain Creative Commons' licensed to draw on CC Yale OYC and CC MIT OCW in 7 languages, so we can't charge students.

Best regards,

Scott

- Scott MacLeod - Founder & President
- 412 478 0116
- http://scottmacleod.com
- http://worlduniversityandschool.org
- World University and School - like Wikipedia with best STEM-centric OpenCourseWare - incorporated as a nonprofit university and school in California, and is a U.S. 501 (c) (3) tax-exempt educational organization, both effective April 2010.

Ravi Venkateswaran writes to Prasanna, myself and WUaS:

Yes, I agree with you Scott!

In fact, this institute throw a heavy discount - even 50% slashing!!

If it is worth doing, we can consider and approach.

Regards

V. Ravi

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Hi Ravi and Prasanna,

Thanks. In looking for "Digital Marketing" courses per your emails, I went to the Sloan School of Management at CC MIT OpenCourseWare - http://ocw.mit.edu/courses/sloan-school-of-management/ - but didn't find any undergraduate courses in "Digital Marketing." And CC World University is planning an undergraduate major in Business (where students will take 14 MIT OCW-centric courses in their major out of about 36 total courses over 4 years, graduating in 2020), first online in English.

This MIT OCW course however may come closest, however ...
Management Communication for Undergraduates -
http://ocw.mit.edu/courses/sloan-school-of-management/15-279-management-communication-for-undergraduates-spring-2005/

So I created a new wiki subject at World University and School - http://worlduniversity.wikia.com/wiki/Marketing - to which I added this course, and about 7 other MIT OCW graduate courses, mostly about Marketing Management, which I cross-linked with http://worlduniversity.wikia.com/wiki/Business_Management .

http://ocw.mit.edu/courses/sloan-school-of-management/15-835-entrepreneurial-marketing-spring-2002/

http://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2010/

http://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-fall-2004/

http://ocw.mit.edu/courses/sloan-school-of-management/15-812-marketing-management-fall-2002/

http://ocw.mit.edu/courses/sloan-school-of-management/15-822-strategic-marketing-measurement-fall-2002/

http://ocw.mit.edu/courses/sloan-school-of-management/15-834-marketing-strategy-spring-2003/

http://ocw.mit.edu/courses/sloan-school-of-management/15-840-special-seminar-in-marketing-marketing-management-spring-2004/

To offer a single semester course - as a World University and School course - that would teach digital marketing and give the skills to anyone taking the course, besides matriculated undergraduate students, would be World University and School's goal at the CC MIT OCW-centric and CC Yale OYC levels.

Then I searched in the Open Education Consortium - http://www.oeconsortium.org/courses/search/?search=marketing - and found this course by Rob Stokes - "eMarketing: The Essential Guide to Online Marketing" - which actually seems to be a textbook - http://www.amazon.com/eMarketing-essential-guide-marketing-digital-ebook/dp/B00I9FJENM - and a good start for a WUaS course ...

Stokes, Rob. 2014. [https://www.redandyellow.co.za/courses/textbook-digital/ DIGITAL MARKETING TEXTBOOK]. (5th edition). Quirk eMarketing (Pty) Ltd.

So the next step for WUaS would be in what ways we could further develop a Creative Commons' licensed course for our undergraduates beginning in autumn 2016 - and how would this articulate with the online course you shared for 13,700 Rupees - and what could WUAS matriculated or certificate students learn in a 17 week course that would be helpful and contribute to their degree and major?

Additionally what web skills would be helpful? I think Web Page production skills would be very helpful - http://worlduniversity.wikia.com/wiki/Web_Page_Design_and_Production - but wasn't able to cross link this page with the new WUaS Marketing page.

So the upshot is, let's not contact the "Digital Marketing" course you shared at this point on behalf of World University.

Thank you and looking forward to further communication.

Sincerely,

Scott

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How to crowdsource the ideas for a course which would teach MASTERY of this subject to undergraduates for free and effectively, building on Google, and the amazing number of Twitter social marketing feeds, as well as inter-lingually?

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As I watch this Grateful Dead introduction to the 1978 New Years' Eve show for free on Youtube, I see a lot of good examples of eMarketing ... long after the Dead have passed on ... they're marketing hippies of the 1960s

Grateful Dead - Full Concert - 12/31/78 - Winterland (OFFICIAL)

https://www.youtube.com/watch?v=yKzrZENiERU

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Hi Prasanna, Ravi and Friends,

I just found this Google Digital Marketing course for free -

http://www.google.com/onlinechallenge/dmc/

Since WUaS was Google-verified on May 8, 2015, I hope WUaS will offer this course as part of our CC undergraduate business degree (36 courses).

I've added this Google Course as well as our correspondence about a WUaS course here in my blog post from today -
http://scott-macleod.blogspot.com/2015/08/lily-pond-emarketing-and-wuas-best-stem.html

I've also added this Google course as well as other related resources (e.g. http://www.diygenius.com/10-free-online-courses-in-social-media-and-inbound-marketing/ and http://www.wordstream.com/blog/ws/2014/08/19/free-online-marketing-courses) to the Marketing wiki subject page at World University.

Google's role in shaping the internet and social media is for me important in defining a kind of MIT OCW-centric excellence, and their online resources are also very student- and learning-centric

Sincerely,

Scott